I think we can all agree today, social media is a pioneer in marketing. Now that social media is easily accessible to everyone, individuals are always connected. Social media is known to be an effective way to collect and share information because it’s fun and engaging. Everyone has the opportunity to share their thoughts, values and stories whenever, anywhere and however they wish.
Due to the popularity of social media, it’s difficult for companies to stand out in the crowd, especially for businesses. It is estimated that 97 percent of marketers use social media for business. Social media marketing has become one of the most competitive marketing tools.
Despite this, many companies underestimate the importance of social media engagement. In order to increase engagement on social media, one of your most important goals should be to promote your business. There is a need for brands to improve engagement around social media posts, but many staffers are unsure where to start, what else to do or are stuck in the same old strategy.
I present ten simple ways for your business to increase its social media engagement in this article. Here we go!
Social Media Engagement: What is it?
How exactly do we define social media engagement? Essentially, Buffer can be described as “a measurement of how people are responding to your social media accounts and content. Social media can be used to describe a variety of interactions across all platforms.”
Likes and favorites, comments, direct messages (DMs), replies, shares and retweets, saves, clicks and mentions, for instance, might be indicative of engagement. How important is social media engagement? Shortly, social media posts with a good amount of engagement and thoughtful interaction will get more views. You’ll reach an even wider audience through your posts.
How Social Media Can Benefit Businesses
In order to increase organic reach and improve the customer experience, you need to build relationships with your consumers. Building strong relationships with your consumers through social media can help you boost engagement. The social networks offer you the chance to connect directly with customers and fans, and likewise, they allow them the opportunity to connect directly with your brand. A social media account is a two-way street, as opposed to traditional media, which is one-way. In order to increase your organic reach and customer loyalty, it is crucial to build relationships. If you increase customer loyalty, you will boost your sales eventually. Engaging with your customers on social media will make them feel connected to your brand and stimulate their desire to purchase from you. Consequently, engaged audiences are buying audiences!
Our discussion on the importance of social media for increasing sales was brief, but what other benefits will it bring to your business?
Having a large social media audience can increase brand awareness. Social media interactions increase brand awareness by increasing consumer interaction with your brand. Customers who like your Instagram posts will make their friends and followers aware of the engagement. Others following you may also see that engagement, and overall awareness will grow. Finally, the right content showing up at the right time and with the right audience will improve your brand’s reputation. As your customers engage with more quality content on social media, the more likely they are to positively associate with your business.
We have discussed what social media engagement is and why it can benefit your business. Let’s now look at the top 10 ways you can increase your business’s engagement!
Social Media Engagement: 10 Ways to Increase It
1. Analysis of Current Engagement
Having an understanding of where you started from will help you measure engagement growth. The first thing to do is to run some analytics. See how many followers, likes, comments, and clicks per post you have and how your audience has grown. In addition to social media dashboards, nearly all platforms offer a comprehensive view of all the information you require. You simply need to know how to read the data. Here are the top social media analytics tools according to Hootsuite if you’re looking for some help.
2. Identify Engagement Goals
Do not get discouraged if you are still working on defining and finalizing your social media engagement goals. It’s clear you’re not the only one.
Social media engagement goals should include these key features, according to Sprout Social.
It’s crucial that you divide the social media campaign into several parts to increase engagement. To start with, define engagement and determine what parts you intend to focus on. Secondly, consider your current level of engagement. Third, determine what types of strategies you will implement to boost engagement over the long term and short term.”
How well do you know about the SMART goal-setting framework? To give you a quick overview of the acronym, here is what it looks like because it emerged from Sprout Social:
- Clear, simple, and defined: Your goals should be simple and easy to understand.
- Social media analytics measures and analyzes social media interactions. If you want a goal to have metrics, it should have one or more.
- Is this project achievable or not, based on your resources?
- Realistic: If you did not have the resources, just how difficult would it be to reach your goals?
- Time-sensitive: A time frame is essential to every goal, whether it is a year or several months.
Social media engagement goals should be set clearly and follow the SMART goal-setting framework. This will help you determine where your company should concentrate its social media marketing efforts to achieve maximum engagement.
3. Share, Like, and Comment to engage readers.
The Hootsuit blog notes that in order to get your customers and followers engaged, you have to engage yourself! Engage in social media conversations and respond to comments and questions appropriately for your brand. Additionally, this means providing users with an incentive to share, like, or comment on your content.
4. Share Social Media Content That is Relevant to Your Audience
In order to increase engagement on your social media channels, you should share relevant content for your audience. Even though this may seem straightforward, you have to ensure the content you post is shareable, relatable, and original.
Consider your target audience’s needs and desires before anything else. Learn what your audience values and help them reinforce their desires and needs with social media content.
5. Images and videos are ideal for social media posts
Social media marketing strategies that incorporate images or videos are proven to be powerful for establishing and growing your brand, as well as driving sales. 91 percent of consumers prefer interactive or visually stimulating content to text-based or static media, according to Forbs.
The incorporation of video content into social media marketing strategies has become crucial within the last few years. With access to video content becoming increasingly affordable and accessible, it is imperative for brands to create emotionally engaging videos to accompany other marketing efforts. Forbes reports:
“If you produce shareable video content that is easy to consume, consumers will view your videos with the belief that someone they trust has already seen and shared them. Consequently, more time is spent on your website checking out your video content, meaning that search engines perceive that your site has great content.
6. Make sure your voice is authentic.
You may find putting yourself out there on social media intimidating. Can you get consumers to listen to what you have to say? Would it be possible to reflect your business the best way possible with the voice you use? A genuine voice on social media is important, but not easy to achieve, according to Buffer. Integrating your authentic voice into your brand allows you to humanize it and encourages people to engage with you positively. A consistent voice is important even if you have people managing your social media accounts; you want to make sure there is no inconsistency. You can increase your social media engagement by remaining both authentic and consistent!
7. Use current trends or events to your advantage.
Make sure to monitor what’s going on in the neighborhood where your business is located. On social media platforms, current events serve as great conversation topics, especially when they directly affect the target audience. According to Hootsuit.
It’s easy to simply join an existing conversation. Using current events and trends to tie in your brand is a valuable way to connect with your audience in a timely manner.”
8. Plan Your Posts for Success
While the content you share on social media is crucial, you may not be getting enough engagement because of when you post. Is your social media strategy tool strategic about when you post an update on each platform? You can plan your social updates in advance and schedule them to go live on specific days and times using tools such as Hootsuite. Get to know your most active followers.
If you know that your audience is likely to be online, you can schedule your social media posts accordingly. We want to have people like, comment and/or share our posts, so we aim for them to see them. Depending on which social media channel you’re using, you’ll want to determine the best times to post. So, you might need to experiment with timing to see what works best for your brand on different platforms.
9. Promotion of Attractive Offers
You don’t always need to think up creative ways to increase engagement on social media. In order to engage customers and prospects, you should make use of tried and tested methods. If your company offers discounts, coupons, special services, freebies, free shipping, you can promote them. Offerings such as these can help you increase social media engagement and sales. Several types of offers and promotions should be tested to determine which will be most appealing to your audience.
10. Bring Some Humor to It!
Make your brand unique by developing a personality. When your business engages and regularly interacts with its customers, you increase consumer trust. You should not use social media to sell to people! Instead, use it to entertain! Your audience might become distracted if all of your social media posts are promotional and only serve to get them to click on your link to buy your product. You can use humor to entertain your followers and increase social media engagement by including it regularly in your posts. Consider using memes or GIFs to convey your message, or come up with clever puns that relate to your industry.